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Car Tales: Uncompromisingly Popular, The Chevelle Malibu

In 1969 the Chevrolet Chevelle was marketed as ‘America’s most popular mid-size car.’
‘New style, new size, new spirit, and new car!’ was another tagline when the Chevelle first emerged in 1964.
1969 Chevrolet Chevelle Malibu for sale
‘Chevelle, the most popular mid-size car there is. The one with friends on both sides of the generation gap!’

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The car, designed and developed to compete against Ford’s popular Fairlane models, was an immediate hit. First-year sales were a strong 338,286 Chevelles, a sales leader for General Motors.
1969 Chevrolet Chevelle Malibu side view
The 300 series offered the lower-priced Chevelle cars, and the popular high-end, upscale Malibu line featured the more prestigious models – as an aside, the Malibu became immensely popular among young drivers as hot rods.
Tom Sturm’s 1964 Chevy Chevelle being a great-looking hot rod admired by many fans.
The Chevelle was the inspiration of Semon ‘Bunkie’ Knudsen, Chevrolet’s general manager. Born in 1912, ‘Bunkie’ Knudsen, the son of former General Motors President and former Army Three-Star general William S Knudsen, began working for General Motors in 1939, in the Pontiac division. As a teenager he had asked his father for a car: his father’s response was to give him one in pieces, which he had to assemble.
Knudsen’s success at Pontiac led to his promotion to general manager of Chevrolet Division in 1961.
In February 1968, when head of GM’s Overseas, Industrial, and Defense Operation, he would create controversy by resigning to become president of the Ford Motor Company.
1969 Chevrolet Chevelle Malibu rear view
That was in the future, however. By the time Knudsen was working at Chevrolet, the innovative Chevrolet Corsair and the Chevy II, designed to compete with Ford’s Falcon, were losing ground. Accordingly, we saw the emergence of the Chevrolet Chevelle, a mid-sized automobile produced by Chevrolet in three generations between 1964 and 1978. Body styles included coupes, sedans, convertibles, and station wagons.
1969 Chevrolet Chevelle Malibu interior
The standard Chevelle engine was the popular 194-cubic inch six cylinder also found on the Chevy II Nova line; or drivers could choose the 283 cubic inch V-8 with 195 horsepower.
The Malibu, an example of which we have right now at Beverly Hills Car Club, was the top-of-the-line model through 1972.
What we have at Beverly Hills Car Club is a stunning, iconic 1969 Chevrolet Chevelle Malibu 2-door Sport Coupe, finished in an impressive yet sassy dark shade of Red. Strategically complemented with a Black leather-looking interior, this powerhouse comes equipped with an automatic transmission, 350 cubic inch V8 engine, front-wheel disc brakes, an Edelbrock carburetor, 3-spoke Chevrolet steering wheel, 10-Disc CD-changer by Custom Autosound Mfg., operable manual backseat windows, manual seats, manual windows as well as manual side mirrors, not to mention Chevelle-by-Chevrolet badging on front fender and trunk, and 350 badging on both side fenders. Amenities include: Pioneer speakers in front and backseats, Astro Ventilation badging on the interior passenger side of the vehicle, fender mounted antenna, and a center console glove compartment. The icing on the cake: this pristine Chevelle Malibu comes with over $14,500 worth of service record and service receipt copies, dating from October 2007 until August of 2019, showing how much love and care has been put into keeping this vivacious American classic mechanically sound.
The first Malibu joined Chevrolet Chevelle’s lineup in 1964, offering a combination of a sporty design and a high level of standard equipment. The new model was popular right off the bat, with a total of 200,000 Malibu sales in the first year. The first Malibu was a top line sub-series of the Chevrolet Chevelle from 1964 to 1972. Malibus were generally available in a full range of body styles, including a four-door sedan, two-door Sport Coupe hardtop, convertible and two-seat station wagon. Interiors were more lavish than lesser Chevelle 300 and 300 Deluxe models thanks to patterned cloth and vinyl upholstery (all-vinyl in convertibles and station wagons), deep-twist carpeting, deluxe steering wheel and other items.
Redesigned for 1968, Malibu received a feisty and sexy new fastback style that included a sharp rake to the front end, a longer hood and a shorter rear deck. It spelt O-O-O-MPH…
The attractive front-engine, nimble rear-wheel-drive layout continued but the 2- and 4-door versions used different wheelbases.
1969 Chevelle Alex Manos Instagram
In line with other Chevrolet series, the two-door hardtops were called Sport Coupes. Four-door hardtops, dubbed Sport Sedans, were available from 1966 through 1972. A two-door sedan and station wagon was available in 1964 and 1965 in the base 300 series. The station wagons were marketed with exclusive nameplates: Greenbrier (previously used with the Corvair based vans), Concours, and Concours Estate. Two six-cylinder engines and several V8s were offered in every model.
And whichever variant you opted for, it smelled muscle-car.
‘Put your sales resistance to the test’ – as ran yet another Chevelle strap-line!
-Alex Manos, Owner
1969 Chevrolet Chevelle Malibu buyer Alex Manos

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