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Car Tales: Charge! 1969 Dodge Charger

The General Lee, sometimes referred to as simply ‘the General’, is an orange 1969 Dodge Charger driven in the 1970s’ television series The Dukes of Hazzard, by the characters the Duke boys, Bo and Luke Duke. It is known for its signature horn, police chases, and stunts—especially its long jumps.
1969 Dodge Charger for sale
It’s also for having its doors welded shut, leaving the Dukes to climb in and out through the windows. The car appears in every episode but one. The car’s name is a reference to Confederate General Robert E. Lee.
More recently the Dodge Charger has appeared in The Fast and Furious movie series.

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In other words, the 1969 Dodge Charger, one of which we have at Beverly Hills Car Club, is a piece of pop cultural history.
1969 Dodge Charger side view
Hardly surprisingly, as it is one of the most beautiful cars to ever hit the streets: it brings together its tasteful tone, with mega-performance (0-60 mph in 6.2 seconds), in tandem with supreme comfort.
Although it had not originally been intended as such, the second generation of Dodge Chargers opened the portal to the world of muscle cars.
Well before the TV show first appeared the Dodge Charger already had claimed its place in our psyche. ‘How do you improve on the Success Car of the Year? Just look.’ ran the 1969 Charger sales brochure. The significant but modest shifts from the 1968 model included a new split grille and unique taillight designs, altered from twin round tail lights to broad horizontal units, that visually distinguish the 1969 models from the 1968 Chargers; a six-cylinder engine was made standard for the first time; and the Charger 500 and the Charger Daytona had been introduced for stock car races.
The patterning on the bucket seats was revised, too. The aforementioned split grille really complimented the new body style that had been introduced with the first of the second-generation Chargers the year before, and the new taillight setup complimented the rear. It seems to be a near consensus among Charger fans that, visually speaking, the 1968 and 1969 year models are at the top of the pack of the classic Chargers. And the 1969 models invariably come out on top.
Let’s look at its history. The 1966 Charger was an effort by Dodge to produce an upscale, upsized pony car. American Motors Corporation (AMC) had already introduced a very similar vehicle in 1965, the Rambler Marlin, which was positioned as a personal car, an emerging market niche.
1969 Dodge Charger rear view
Demand for larger specialty cars was rapidly increasing. Mercury was successful when it introduced the upscale Cougar, a larger and more refined version of the Ford Mustang that pioneered the pony car concept when it was introduced in 1964. The first generation Charger included high-trim and comfort features positioned as a luxurious fastback hardtop. It was aimed at the segment that included the Oldsmobile Toronado and Ford Thunderbird rather than as a muscle car.
But positioned as a sports-type luxury model, sales of the 1966 and 1967 Chargers were low. Accordingly the Charger was redesigned for 1968, and 35,000 units were slated for production. The demand was high, and in the end 96,100 Chargers were produced. Based on the Chrysler B platform, the 1968 through 1970 model years had cosmetic changes to the exterior and interior, as already mentioned. The powertrains were carried over from 1967, with the 225 cu in (3.7 L) slant-6 available in mid-1968.
1969 Dodge Charger interior
The gorgeous car we have at the moment at Beverly Hills Car Club is a second-generation 1969 Dodge Charge, finished in a bright bronze with black interior.
The body lines are sharp and well-defined, showcasing the Charger’s aggressive stance and timeless design.
This Charger is powered by a potent V8 engine with automatic transmission and a four-barrel Edelbrock carburetor. It comes equipped with four-wheel drum brakes, 4-spoke steering wheel, driver-side rearview mirror, 15-inch stainless steel wheels with white-letter Cooper tires, fender-mounted antenna, and a spare tire. Convenience features include front bucket seats, Pioneer radio, vent windows, sun visors, glove compartment, and a center console. Overall, this Dodge Charger is a great find that combines performance, style, and luxury in one breathtaking package. Contact us to experience the thrill of driving this exceptional vehicle that is mechanically sound.
Production figures for the quintessential 1969 Dodge Charger were a total of 104,978 units, an increase of 8,878 units compared to the 96,100 that rolled off the assembly line in 1968. Dodge sprayed 19 paint colors on the ’69 Charger, including shades of blue, green, brown, yellow, turquoise, red, silver, white, and black.
In addition, there were four vinyl top colors, including black, white, green, and tan. New for 1969 was the single wide Bumblebee stripe with three color options, including black, white, and red.  In addition to the 27 paint colors, Dodge offered seven interior colors on all models of the 69 Charger, including the Base, SE, RT, and Daytona.
1969 Dodge Charger engine
Stunning color combinations include Black with Red interior, Red with Bright Red interior, Orange with White interior, Blue with Blue interior, and Turquoise with White interior.  Bucket seat coverings were available in vinyl, leather, and cloth with vinyl. However, not all color options were available in leather or cloth and vinyl.
As I said, our 1969 Dodge Charger comes in a bright bronze with a sleek black interior.
Could you get any slicker?
-Alex Manos, Owner
1969 Dodge Charger buyer Alex Manos

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